(ENG) Russia is the largest country in the world, with 11 times zones and a market over 143 million people. The business opportunities are enormous. The market demand for goods and services is rising from food to high-end solutions in the energy sector.
Regardless all the potential, many companies still consider opening their representation in Russia too risky. Unfortunately, many of them calculate this risk committing some mistakes due to a lack of proper knowledge of the country.
There are plenty of real opportunities and threats that a company has to consider before entering Russia. Of course, it can be a tricky market to enter, as I know many foreign companies that have failed to enter Russia. Nevertheless, most of these cases the causes of failure were the relying on unproved information and constant misunderstandings.