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Think global, act local

Confucius spoke of three ways for people to act in an intelligent manner: the first and noblest is to take the time to reflect; the second and easiest is to imitate; the third and most bitter for being the most expansive is to act according to one’s own experience.

Human beings are surely capable of learning but are we also ready to learn from our experiences? I do have my doubts when I see what is going on in everyday business.

That is why I invite you to take at least a short look at the following ten glocal game rules, which I have always tried to keep in mind in my many years of experience. More than ever, the most successful international companies are the ones which enter the exporting country with a global vision while also using glocal strategies. …

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