GLOCAL SUCESS PRINCIPLES
Expanding into international markets is not an easy issue.
Different culture, different language, different market conditions ask from your company full focus. And without a doubt it is getting increasingly complex.
For that reason we think it is time to keep things simple and give a little bit of orientation on key issues. With our series on Glocalisation we try to explain basics in plain words and thus support you for dealing successfully with foreign markets. We hope you enjoy it!