Thousands of visitors around the world travelled to Russian in order to participate in the FIFA World Cup. Lots of cities around Russia wanted to demonstrate their brightest sides, not only as a touristic destination, but also as a Business spot. World Cup was a perfect occasion for Russia to prove to the rest of the world the country´s opportunities.

Because of this occasion, Vladimir Salnikov, General Manager of adminex Russia, was invited as a guest speaker by St. Petersburg Radio Station.

The main topic was “Doing business between Russia and Europe”. adminex Russia had the chance to share its experience concerning different business cultures and mentalities. During the interview many interesting business situations were shared, given a clear message: The right communication and local cultural knowledge it’s the key to increase exponentially the chances to get an expected success.