Internationalize through successful glocalization

Globalization is bringing together people, cultures and the economies of different countries. From the entrepreneur's point of view, this means that all processes are combined that bring companies and customers together worldwide. Global networking brings many advantages for companies as well as for customers and is the driving force of the world economy. For companies looking to expand or go global, today is an opportune time in light of increasing globalization. However, establishing a global oriented business requires a great deal of expertise, experience and preparation. Preparation includes internationalizing your product or service so that you can subsequently adapt it to local markets. Both localization and internationalization are processes of globalization. What does internationalization mean in detail for your project? Please contact us. We would be happy to show you our view of your project, but with the inclusion of your chosen market.

Internationalization from the entrepreneur's point of view can mean the expansion into other countries, the expansion of the sales market, but also the internationalization of the product or the service. However, one thing must be guaranteed for all three aspects, a flexible and quick adaptability to the international markets. Every entrepreneur, no matter in which industry, faces new challenges. After all, the extent to which they are affected by global changes depends to a large extent on how the company is positioned. Most motives for internationalization are sales-oriented, but there are numerous other motives as well. Achieving greater customer proximity through market presence Company growth with new markets, expanding the target group, becoming a hidden champion, but also increasing the image and level of awareness. Opportunities and risks are close together here. Risks lie in the national conditions of the target country. Every market entry in a market that is not known in detail must be considered from all sides before starting. There is no second chance for market entry and yet companies often rush into their plans without thinking about the risks. In Europe, there are very different legal, economic and cultural conditions in the individual markets. Also the search for suitable employees and business partners is very difficult. Knowing "HOW" is a decisive factor for the success of internationalization. However, it should be noted that functioning processes from the home country cannot be transferred one-to-one to other countries. Competence and experience about the process of internationalization and country-specific knowledge are the decisive cornerstones for a successful implementation.
We are happy to be your discussion partner and share our knowledge with you.

We provide consulting on the internationalization process.

The changing competitive situation and the internationalization of markets pose major challenges for small and medium-sized enterprises. Opportunities have to be leveraged, barriers have to be removed and at the same time risks have to be minimized. Without the appropriate international experience in foreign management, the failure of internationalization can mean the end of a company, or at least the relocation back to the home country. The key to successful market development lies in the totality of the approach and it must harmonize all internal as well as external factors. The company's goals themselves form the basis of internationalization and have a significant influence on the choice of market entry strategy. From strategy development, which is precisely adapted to the local market, to the active implementation of concrete internationalization measures, we are at your disposal as an all-in-one partner in the field of internationalization. In addition to an individual step-by-step & turnkey concept, you will receive other crucial services that contribute to sustainable business activities abroad and, in the worst case, serve to rescue business activities.